Label Market Trends in 2022 The pandemic has taken a toll on how we live our lives and how we interact with the rest of the world. One of the most important changes brought on by the pandemic is how we shop and what we shop for. It’s caused an uptick in e-commerce and with […]
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Hybrid Printing: The Future is Here What is Hybrid Printing? First off, we need to define what ‘hybrid’ printing means. The concept of hybrid printing is genuinely understood to refer to a combination of digital and analogue print technology with inline conversion capabilities. It was designed to combine the benefits of roll-to-roll digital printing
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5 Packaging Mistakes Businesses Make and How to Prevent Them Knowing your product packaging is becoming just as important as the product itself. With an increase in online e-commerce and rise of the Covid-19 pandemic, the uptick in demand for quality product packaging has taken a big leap. Customers want their purchases as fast as
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Direct to Package Printing: How it’s Streamlining the Digital Process How do Labels Work?: The typical label designed for product development primarily consists of three main components: 1) Face Stock – the material that is being printed on 2) Adhesive – the sticky section of the material that is directly applied to
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How to Grow your Business with Eco-Friendly Packaging With an increased awareness about climate change in recent years, eco-friendly packaging is becoming a more important aspect in the retail industry. How can organizations adjust to these standards while guaranteeing that it’s best for their business? New data suggests that shopper interest for sustainability continues to
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The Change in Food Packaging The Bureau of Indian Standards (BIS) and FSSAI (Food Safety and Standards Authority of India) has officially banned the use of Toluene in India. Toluene has been a part of the industry for years. Other countries such as Europe and the US have banned its use for a number of
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The Beginner’s Guidebook To All Things Label Printing While labeling might appear as a design on your favorite products they’re so much more. They provide you with key features and highlights of the product, pricing, and even nutritional information or warnings. Because of this the longevity and durability of your labels are of utmost importance.
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In-House Printing is The Right Choice For Your Small Business! When running a small business, it is wise to use in-house labeling over outsourcing to another company as it allows your business to become more efficient. Oftentimes, when you get a quote from another labeling company they require a minimum quantity to be ordered before
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Consumer Behavior and Brand Positioning Have you ever taken a moment to understand consumer behavior and how it influences brand positioning? Often overlooked, the design of your product is the visual communication between a brand and its potential consumers. Other ad vehicles like social media campaigns have the ability to influence communication and reach your
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How To Make Water Bottle Labels It is extremely common to see someone on the street walking around with a water bottle in hand, and without a doubt every water bottle has a label. Many of these labels are the name brands that everyone in the United States and Canada are familiar with. Names like
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