How to Grow your Business with Eco-Friendly Packaging With an increased awareness about climate change in recent years, eco-friendly packaging is becoming a more important aspect in the retail industry. How can organizations adjust to these standards while guaranteeing that it’s best for their business? New data suggests that shopper interest for sustainability continues to […]
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The Change in Food Packaging The Bureau of Indian Standards (BIS) and FSSAI (Food Safety and Standards Authority of India) has officially banned the use of Toluene in India. Toluene has been a part of the industry for years. Other countries such as Europe and the US have banned its use for a number of
India Bans Use of Toluene in Food Packaging Printing Ink Read More »
The Beginner’s Guidebook To All Things Label Printing While labeling might appear as a design on your favorite products they’re so much more. They provide you with key features and highlights of the product, pricing, and even nutritional information or warnings. Because of this the longevity and durability of your labels are of utmost importance.
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In-House Printing is The Right Choice For Your Small Business! When running a small business, it is wise to use in-house labeling over outsourcing to another company as it allows your business to become more efficient. Oftentimes, when you get a quote from another labeling company they require a minimum quantity to be ordered before
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Consumer Behavior and Brand Positioning Have you ever taken a moment to understand consumer behavior and how it influences brand positioning? Often overlooked, the design of your product is the visual communication between a brand and its potential consumers. Other ad vehicles like social media campaigns have the ability to influence communication and reach your
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How To Make Water Bottle Labels It is extremely common to see someone on the street walking around with a water bottle in hand, and without a doubt every water bottle has a label. Many of these labels are the name brands that everyone in the United States and Canada are familiar with. Names like
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Packaging and Labels as Advertising: More Effective than Digital Advertising? Effectiveness of Digital Media When thinking of digital media, so many examples can come to mind. This is simply because we are bombarded with advertisements from the moment we open our eyes to the minute we go to sleep. Now, it seems impossible to escape
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Trends In Labeling Back to Basics Simple and bold labels seem to be making a comeback. These designs are effective because it limits the work the eye has to do in order to see what you’re trying to sell. By keeping your branding clear and concise you are able to eliminate the background print
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Natural Wine Labels Should you buy a wine based on the label alone? If the wine in question is a natural wine, the answer is more than likely yes. Natural wines tend to stand out on wine store shelves for their distinctive label designs. From whimsical animals, cartoon characters, imagined city skylines, and creative photographic
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How to Make Your Label Stick (With Your Customer) Nothing lasts forever. It’s a fact of life. And labels are no exception. Labels that peel or lift over time can damage your brand image, reducing your product’s perceived quality and making your customers wonder if what’s in the package or bottle is really worth the
Want Your Customers to Stick With You? Extend the Life of Your Labels With These Tips Read More »
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