The Beginner’s Guidebook To All Things Label Printing While labeling might appear as a design on your favorite products they’re so much more. They provide you with key features and highlights of the product, pricing, and even nutritional information or warnings. Because of this the longevity and durability of your labels are of utmost importance. […]
In-House Printing is The Right Choice For Your Small Business! When running a small business, it is wise to use in-house labeling over outsourcing to another company as it allows your business to become more efficient. Oftentimes, when you get a quote from another labeling company they require a minimum quantity to be ordered before
Consumer Behavior and Brand Positioning Have you ever taken a moment to understand consumer behavior and how it influences brand positioning? Often overlooked, the design of your product is the visual communication between a brand and its potential consumers. Other ad vehicles like social media campaigns have the ability to influence communication and reach your
How To Make Water Bottle Labels It is extremely common to see someone on the street walking around with a water bottle in hand, and without a doubt every water bottle has a label. Many of these labels are the name brands that everyone in the United States and Canada are familiar with. Names like
Table of Contents Packaging and Labels as Advertising: More Effective than Digital Advertising? Effectiveness of Digital Media When thinking of digital media, so many examples can come to mind. This is simply because we are bombarded with advertisements from the moment we open our eyes to the minute we go to sleep. Now, it seems
Packaging and Labels as Advertising: More Effective than Digital Advertising? Read More »
How to Make Your Label Stick (With Your Customer) Nothing lasts forever. It’s a fact of life. And labels are no exception. Labels that peel or lift over time can damage your brand image, reducing your product’s perceived quality and making your customers wonder if what’s in the package or bottle is really worth the
Want Your Customers to Stick With You? Extend the Life of Your Labels With These Tips Read More »
How to Create Labels that Stand Out You’ve spent months, maybe even years formulating the perfect product and you know it inside and out better than you know yourself. Now its time to design the packaging and label. To design a label that really stands out, you must know your market—and this process should hopefully
Are Your Labels Drawing Attention? When the sales for your business have plateaued and you’ve checked everything but you still can’t figure out why, you may have missed one little detail. Regardless of whether your marketing team is large or small, many companies consider the labels on their products as a minor detail compared to