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Label Market Trends in 2022

Label Market Trends in 2022

The pandemic has taken a toll on how we live our lives and how we interact with the rest of the world. One of the most important changes brought on by the pandemic is how we shop and what we shop for. It’s caused an uptick in e-commerce and with it, the increased need for supply, adding to how quickly items are packaged while still upholding the integrity and quality of the packaging the product is in.   This is especially important for any business involved in short-run printing. Going digital in 2022 can almost immediately decrease lead times, excess waste, and cost that all affect your bottom line. How can businesses looking to grow their brand gain traction while keeping up with demand? The solution to optimizing your label and flexible packaging processes is simple: adopt a digital inkjet printing and finishing system to produce all of your on-demand labels in-house, eliminating the uncertainty of using third-party labels with unpredictable lead times.

Here are some of the top market trends going into 2022 that will affect how consumers and businesses alike make their buying making-decisions: 

#1: Sustainability

Sustainability and environmental awareness were already popular prior to the pandemic, but now they’re even more so. Given recent data indicating that customers value sustainability (in fact, 73 percent of consumers are prepared to pay more for eco-friendly packaging), choosing recyclable, ecologically friendly ways is becoming increasingly important.  Customers make purchase decisions based on brand alignment with their beliefs, according to research, and environmental protection is a key priority for many individuals.  Since customers are becoming more aware of a company’s beliefs and priorities, solutions for re-usability and recycling are becoming increasingly important for brand perception.

#2: Brand Experience

Sustainability is clearly the way to people’s buying trends, Consumers are increasingly stating and demonstrating that packaging has an influence on their happiness with acquired items and their purchasing decisions.  According to poll findings, the following are the most significant considerations to consider before making a purchase: 65 percent of materials can be reused; 68 percent of designs are environmentally benign; and 65 percent of materials can be recycled (68 percent ).  As a result, using reusable or ecologically friendly materials is critical to brand image, as is avoiding a sense of wastefulness or negligence.

#3: Supply Chain Versatility 

We’ve all felt the consequences of the supply chain’s numerous interruptions as a result of the pandemic. The capacity to adapt quickly and flexibly to customer needs and industry changes has become a sought-after fundamental skill in the industry. As a result, several firms have invested heavily in solutions that will assist them in fulfilling demand.  While it may appear to be a significant initial commitment, investing in a solution that allows for logistical adaptability is a solid investment that pays Birds made of paper flock around a cardboard box with ASI's logo on the front. off in the long run. According to research, the following trends are implicated in logistics performance: 
  • E-commerce Ready
  • Quickly Adaptable 
  • Cost-effective 
  • Designed for Digitization

 On-Demand and All In-House

Typically, the needed print run sizes of third-party printers and the lack of storage available for additional costs dictated many crucial business choices. Allowing something as simple as a needed print run size to drive decisions such as which goods and services to provide, when and how brand message is presented and updated, product size offers, and more is just not a smart business practice. If businesses could customize and print directly onto a variety of materials, product sizes, or run numbers, they could extend their product and service offerings and dramatically grow their business.  Today’s technology enables enterprises and commercial printers to print a specific number directly onto a range of packaging materials, including cardboard, paperboard, boxes, paper bags, wood, envelopes, gift bags, and more. If you can imagine it, you can probably print anything these days.  The capacity to print the precise amount of labels you need, whenever you need them, has an impact on more than just product promotion; it is also a tool for increasing productivity by producing labels on-demand.  Even the greatest planning and buying methods might leave the packaging department scrambling at the last minute for labels. Having the proper label in inventory at the right time for the right product is typically an issue for manufacturers with a family of several items – easily remedied with in-house, short-run printing.  Manufacturers can utilize an in-house color label printer to produce labels quickly, switch packing lines in minutes, and begin labeling new items right away with their short-run labels.  The pandemic has changed many things for the consumer as well as for the businesses that serve them. Now is the time to make those much needed changes to one’s business model and help streamline their label-making process. It can all be done on-demand by printing their labels in-house with a digital printing and finishing system – helping them save on cost and increase their production line without the uncertainties of using outside sources to get the job done.

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