The Food Packaging Industry: Overall leaving all marketing and promotional opportunities our packaging has, the packaging you choose is meant to protect your product. The packaging machinery industry alone focuses on labeling and packaging profiting nearly $450 million in 2020, just in the United States alone. This is due to the improved downstream demand that […]
What is Interactive Packaging?: This new technology realizes that the product isn’t the only factor consumers utilize to decide on purchasing behavior. Its goal is to involve the consumer with a memorable, deeper experience that stimulates familiarity and ultimately brand awareness. This type of branding allows consumers to experience a new understanding relationship with the
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Combating Counterfeit: Counterfeit consumer goods are goods (often of inferior quality) made or sold under another brand’s name without their permission or authorization. These goods infringe on the legal brand’s trademark or patent passing the good off as the real brand despite being an inferior, possibly dangerous version of the real product. According to the
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How to Print Custom Cardboard Boxes: Why should we print cardboard boxes? During a time where digital ads, social media, and other technology dominate the industry worrying customizing your packaging is a waste of time is a valid concern. Advertising is a tool used to build your brand awareness which ultimately helps your product stand
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There’s More To Coffee Than You Think. Did you know the coffee industry in the United States alone yields upward of $200 billion a year? Not counting that people globally are drinking over 500 Billion cups of coffee a year. Coffee is the most sought-after commodity after crude oil. Putting this into perspective, the Coffee
What is Brand Awareness: Brand awareness is the extent to which consumers are familiar with the distinctive qualities or images of a particular brand. The degree of consumer recognition has important effects on consumer decision-making. It influences which brands enter the consumer’s consideration set and ultimately influences which brand is selected from that subconscious set.
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Consumer Behavior and Brand Positioning Have you ever taken a moment to understand consumer behavior and how it influences brand positioning? Often overlooked, the design of your product is the visual communication between a brand and its potential consumers. Other ad vehicles like social media campaigns have the ability to influence communication and reach your
Table of Contents Single Pass Vs. Multiple Pass Printing – Which is Best for your Business? Single Pass Vs. Multiple Pass Printing The printing process has come a long way from the original presses we’ve relied on for years. The introduction of Digital printing not only reduced costs and time needed, but also increased the quality of
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Dye Based Ink Vs. Pigment Inks The History of Ink From cave paintings to the very first inks produced in China, ink is a very old creation that continues to improve as time goes on. The very first printing press developed by Johannes Gutenberg used oil-based inks that prevented the press from smudging and lessened