Direct to Package Printing: How it's Streamlining the Digital Process

Direct to Package Printing: How it’s Streamlining the Digital Process   How do Labels Work?: The typical label designed for product development primarily consists of three main components: 1)   Face Stock – the material that is being printed on 2)   Adhesive – the sticky section of the material that is directly applied to … Continued


Trends in Labeling

Trends In Labeling   Back to Basics Simple and bold labels seem to be making a comeback. These designs are effective because it limits the work the eye has to do in order to see what you’re trying to sell. By keeping your branding clear and concise you are able to eliminate the background print … Continued


Effective Ways to Use White Space in Label Design

Effective Ways to Use White Space in Label Design Advertisers have long known about the power of subliminal messaging – the way that a message speaks to the subconscious mind.  When a graphic artist uses white space, they are leveraging that principle to boost the marketing impact of a design. Effective use of white space … Continued


5 Tips for Cosmetic Labels

5 Tips for Printing Your Cosmetic Labels Whether you’re a small-business or a large corporation in the cosmetics space, competition can be tough. There are countless numbers of competing products designed to fill the same needs as your own, sometimes with extensive marketing dollars behind them. It can be extremely difficult to stand out on … Continued


Does Your Product Need Tamper Evident Labels

Does Your Product Need Tamper Evident Labels Almost 40 years ago in the 1980’s “over the counter” medications did not require tamper evident labels. Now in the 21st century circa 2019, whether companies make prescription or non-prescription pharmaceuticals, furniture, electronics, food products and everything in between, their products include some form of tamper evident labels. … Continued


Are Your Labels Drawing Attention?

Are Your Labels Drawing Attention? When the sales for your business have plateaued and you’ve checked everything but you still can’t figure out why, you may have missed one little detail. Regardless of whether your marketing team is large or small, many companies consider the labels on their products as a minor detail compared to … Continued


Smart Labels and QR Codes

Smart Labels and QR Codes People have a massive craving for information these days and when it comes to their money they can be even pickier about what they want to know. A popular saying is, “speak with your wallet;” which is letting companies and businesses know more about what people expect out of the … Continued


Vintage Label Design

Vintage Label Design Vintage designs have always been a trend, due, almost entirely to nostalgia. From architects in the 18th century replicating ancient Greek architecture to soda companies bringing back their old designs, seemingly done to evoke that feeling of “the good ol’ days”. Whether looking for a fresh design for your product or something … Continued


Label Trends: Minimalist Design

Label Trends: Minimalist Designs Many say that “less is more” and it seems as though the design industry has followed suit. In a world of endless information brands are realizing that consumers tend to prefer a more minimalist labeling style that allows the products true nature to shine. Simple design with a complete message is … Continued