Trends In Labeling Back to Basics Simple and bold labels seem to be making a comeback. These designs are effective because it limits the work the eye has to do in order to see what you’re trying to sell. By keeping your branding clear and concise you are able to eliminate the background print … Continued
Customer Spotlight: Evermine Label Evermine, the premier provider of personalized labels and other custom paper products, had its humble beginning in the kitchen of Jeanne Williamson. Jeanne, a graphic designer, enjoyed making her signature jams to give to friends and family at Christmas, and she embellished them with personalized labels that she designed herself. … Continued
How to Make Your Label Stick (With Your Customer) Nothing lasts forever. It’s a fact of life. And labels are no exception. Labels that peel or lift over time can damage your brand image, reducing your product’s perceived quality and making your customers wonder if what’s in the package or bottle is really worth the … Continued
Effective Ways to Use White Space in Label Design Advertisers have long known about the power of subliminal messaging – the way that a message speaks to the subconscious mind. When a graphic artist uses white space, they are leveraging that principle to boost the marketing impact of a design. Effective use of white space … Continued
The American Bumper Sticker: A Brief History Did you know that road rage is more common among drivers whose cars bear bumper stickers than among those who cars are sticker-less, regardless of the belief system expressed by those stickers? So says the author of a 2005 study on road rage, and it may be … Continued
All About E-Juice Labels E-juice labels may seem overwhelming at first, but they’re a lot less intimidating if you can nail down these guidelines: Your E-Juice Label should be the right size Your brand’s personality is always important, but typical e-juice labels are pretty small. With such little real estate available on your e-juice bottle, … Continued
USDA Food Label Guidelines The United States Department of Agriculture has strict guidelines for labeling, and for good reason. These guidelines are meant to protect consumers from misleading or vague ingredient listings and claims. However, the label approval process can be extensive and arduous. FSIS, the Food Safety and Inspection Service, has provided a list … Continued
5 Tips for Printing Your Cosmetic Labels Whether you’re a small-business or a large corporation in the cosmetics space, competition can be tough. There are countless numbers of competing products designed to fill the same needs as your own, sometimes with extensive marketing dollars behind them. It can be extremely difficult to stand out on … Continued
Anytron Debuts Inline Print and Cut Solution Anytron will be attending Labelexpo Europe 2019 to demonstrate the straightforward integration of digital printing with the latest in laser finishing, the Anycut II.This is the first European trade show where Anytron’s new finisher will be on display after its launch in the third quarter of 2019. Anytron’s … Continued
How to Create Labels that Stand Out You’ve spent months, maybe even years formulating the perfect product and you know it inside and out better than you know yourself. Now its time to design the packaging and label. To design a label that really stands out, you must know your market—and this process should hopefully … Continued