How to Increase Brand Awareness: Strategies to Make it Stick

How to Increase Brand Awareness: Strategies to Make it Stick Have you ever wanted to increase brand awareness but don’t know where to start?  How do you create brand awareness in a way that is as simple as it is cost effective? One of the easiest ways to expand upon your band is to use … Continued


Trends in Labeling

Trends In Labeling   Back to Basics Simple and bold labels seem to be making a comeback. These designs are effective because it limits the work the eye has to do in order to see what you’re trying to sell. By keeping your branding clear and concise you are able to eliminate the background print … Continued


Effective Ways to Use White Space in Label Design

Effective Ways to Use White Space in Label Design Advertisers have long known about the power of subliminal messaging – the way that a message speaks to the subconscious mind.  When a graphic artist uses white space, they are leveraging that principle to boost the marketing impact of a design. Effective use of white space … Continued


What Should Your CBD Labels Say?

What Should Your CBD Labels Say? Cannabidiol (also commonly referred to as CBD) is used for a wide range of treatments and remedies. Some people use it to address anxiety issues that they’re experiencing, while others use it to relieve insomnia or stress. Because of that, these products have become wildly popular over the last … Continued


Does Your Product Need Tamper Evident Labels

Does Your Product Need Tamper Evident Labels Almost 40 years ago in the 1980’s “over the counter” medications did not require tamper evident labels. Now in the 21st century circa 2019, whether companies make prescription or non-prescription pharmaceuticals, furniture, electronics, food products and everything in between, their products include some form of tamper evident labels. … Continued


How to Create Labels that Stand Out

How to Create Labels that Stand Out You’ve spent months, maybe even years formulating the perfect product and you know it inside and out better than you know yourself. Now its time to design the packaging and label. To design a label that really stands out, you must know your market—and this process should hopefully … Continued