Label Market Trends in 2022 The pandemic has taken a toll on how we live our lives and how we interact with the rest of the world. One of the most important changes brought on by the pandemic is how we shop and what we shop for. It’s caused an uptick in e-commerce and with […]
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5 Packaging Mistakes Businesses Make and How to Prevent Them Knowing your product packaging is becoming just as important as the product itself. With an increase in online e-commerce and rise of the Covid-19 pandemic, the uptick in demand for quality product packaging has taken a big leap. Customers want their purchases as fast as
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How to Grow your Business with Eco-Friendly Packaging With an increased awareness about climate change in recent years, eco-friendly packaging is becoming a more important aspect in the retail industry. How can organizations adjust to these standards while guaranteeing that it’s best for their business? New data suggests that shopper interest for sustainability continues to
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The Change in Food Packaging The Bureau of Indian Standards (BIS) and FSSAI (Food Safety and Standards Authority of India) has officially banned the use of Toluene in India. Toluene has been a part of the industry for years. Other countries such as Europe and the US have banned its use for a number of
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The Beginner’s Guidebook To Digital Printing When attempting to enter into the digital industry it’s easy to become overwhelmed. What is the best way to produce this many labels? Can I produce my own coffee packaging? Do I need a finisher or can I buy them pre-cut? When attempting to streamline your business the specificities
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There’s More To Coffee Than You Think. Did you know the coffee industry in the United States alone yields upward of $200 billion a year? Not counting that people globally are drinking over 500 Billion cups of coffee a year. Coffee is the most sought-after commodity after crude oil. Putting this into perspective, the coffee
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Consumer Behavior and Brand Positioning Have you ever taken a moment to understand consumer behavior and how it influences brand positioning? Often overlooked, the design of your product is the visual communication between a brand and its potential consumers. Other ad vehicles like social media campaigns have the ability to influence communication and reach your
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Ingredients for Food Packaging Labels Labeling is a mode of communication graphically and electronically on a given product. The communication clearly represents the intention of the manufacturer to sell the product. Food packaging is one such segment where manufacturers use various designs to put on their products via labeling, with the sole purpose of catching
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