Speed and Quality With ArrowJet Aqua 330R When it comes to label printing quality is of utmost importance to many. Because of this, many are foregoing print speed to ensure that the quality of their prints continues to be consistent for all of their products. What if you didn’t have to choose between efficiency and […]
The Beginner’s Guidebook To Digital Printing When attempting to enter into the digital industry it’s easy to become overwhelmed. What is the best way to produce this many labels? Can I produce my own coffee packaging? Do I need a finisher or can I buy them pre-cut? When attempting to streamline your business the specificities
The Food Packaging Industry: Overall leaving all marketing and promotional opportunities our packaging has, the packaging you choose is meant to protect your product. The packaging machinery industry alone focuses on labeling and packaging profiting nearly $450 million in 2020, just in the United States alone. This is due to the improved downstream demand that
What is Interactive Packaging?: This new technology realizes that the product isn’t the only factor consumers utilize to decide on purchasing behavior. Its goal is to involve the consumer with a memorable, deeper experience that stimulates familiarity and ultimately brand awareness. This type of branding allows consumers to experience a new understanding relationship with the
Interactive Packaging Helps You Take Yours To The Next Level Read More »
Combating Counterfeit: Counterfeit consumer goods are goods (often of inferior quality) made or sold under another brand’s name without their permission or authorization. These goods infringe on the legal brand’s trademark or patent passing the good off as the real brand despite being an inferior, possibly dangerous version of the real product. According to the
How Packaging is Helping to Combat Counterfeit Products Read More »
How to Print Custom Cardboard Boxes: Why should we print cardboard boxes? During a time where digital ads, social media, and other technology dominate the industry worrying customizing your packaging is a waste of time is a valid concern. Advertising is a tool used to build your brand awareness which ultimately helps your product stand
Customized Boxes and Their Importance To Your Company Read More »
There’s More To Coffee Than You Think. Did you know the coffee industry in the United States alone yields upward of $200 billion a year? Not counting that people globally are drinking over 500 Billion cups of coffee a year. Coffee is the most sought-after commodity after crude oil. Putting this into perspective, the Coffee
What is Brand Awareness: Brand awareness is the extent to which consumers are familiar with the distinctive qualities or images of a particular brand. The degree of consumer recognition has important effects on consumer decision-making. It influences which brands enter the consumer’s consideration set and ultimately influences which brand is selected from that subconscious set.
How to Increase Brand Awareness For Your Business Read More »
Consumer Behavior and Brand Positioning Have you ever taken a moment to understand consumer behavior and how it influences brand positioning? Often overlooked, the design of your product is the visual communication between a brand and its potential consumers. Other ad vehicles like social media campaigns have the ability to influence communication and reach your