What is Brand Awareness: Brand awareness is the extent to which consumers are familiar with the distinctive qualities or images of a particular brand. The degree of consumer recognition has important effects on consumer decision-making. It influences which brands enter the consumer’s consideration set and ultimately influences which brand is selected from that subconscious set. […]
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Consumer Behavior and Brand Positioning Have you ever taken a moment to understand consumer behavior and how it influences brand positioning? Often overlooked, the design of your product is the visual communication between a brand and its potential consumers. Other ad vehicles like social media campaigns have the ability to influence communication and reach your
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Single Pass Vs. Multiple Pass Printing The printing process has come a long way from the original presses we’ve relied on for years. The introduction of digital printing not only reduced costs and time needed, but also increased the quality of our prints to the high-quality prints we are familiar with today. Within digital printing,
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Dye Based Ink Vs. Pigment Inks The History of Ink From cave paintings to the very first inks produced in China, ink is a very old creation that continues to improve as time goes on. The very first printing press developed by Johannes Gutenberg used oil-based inks that prevented the press from smudging and
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Looking for Die Cut Labels? Make Them With a Label Cutter! If your company is using a digital label printer from the likes of Epson, Afinia, Primera, or many others it is very likely that you are constantly searching for the lowest cost labels you can find. While printing your own roll labels in-house is
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What is a RIP Software and What is It Used For Digital label printing incorporates many moving parts to get the high-quality product you are looking for. From the media you select to print on, to the ink chemistry, all these separate facets come together to have an impact on your final product. One often
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Designing for Print – Setting Up Crops and Bleed Has this ever happened to you? You’ve just printed a beautiful new logo, poster, or other advertising material, and discovered that your printer has left white borders around the edges. It cheapens the appearance of the material, and even cuts parts off of your design!
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All About Label Materials Technological advances in the label printing industry have led to a plethora of new roll label materials be introduced into the market. The types of label that you use reflects your product, so why not make sure you understand the material. These roll label materials have become a viable asset for
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Types of Label Printing Techniques Printing dates to 3500 BC when Elamite and Sumerian civilizations used cylinder molds to certify documents written in clay. Upon the conception of printing, various other technologies have grown and adapted to our societal needs and desires. This article will dive into various forms of printing technologies and what benefits
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Water Soluble Labels Environmentally friendly water-soluble labels are an up-and-coming commodity in the label world. Their versatile composition allows for these labels to be used in a multitude of unique applications. Contrary to popular label material, these labels are commonly a paper material combined with a water-soluble adhesive. Both the adhesive and paper face stock
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