Direct to Package Printing: How it’s Streamlining the Digital Process How do Labels Work?: The typical label designed for product development primarily consists of three main components: 1) Face Stock – the material that is being printed on 2) Adhesive – the sticky section of the material that is directly applied to […]
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The Change in Food Packaging The Bureau of Indian Standards (BIS) and FSSAI (Food Safety and Standards Authority of India) has officially banned the use of Toluene in India. Toluene has been a part of the industry for years. Other countries such as Europe and the US have banned its use for a number of
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What is Brand Awareness: Brand awareness is the extent to which consumers are familiar with the distinctive qualities or images of a particular brand. The degree of consumer recognition has important effects on consumer decision-making. It influences which brands enter the consumer’s consideration set and ultimately influences which brand is selected from that subconscious set.
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