Label Market Trends in 2022
The pandemic has taken a toll on how we live our lives and how we interact with the rest of the world. One of the most important changes brought on by the pandemic is how we shop and what we shop for. It’s caused an uptick in e-commerce and with it, the increased need for supply, adding to how quickly items are packaged while still upholding the integrity and quality of the packaging the product is in. This is especially important for any business involved in short-run printing. Going digital in 2022 can almost immediately decrease lead times, excess waste, and cost that all affect your bottom line. How can businesses looking to grow their brand gain traction while keeping up with demand? The solution to optimizing your label and flexible packaging processes is simple: adopt a digital inkjet printing and finishing system to produce all of your on-demand labels in-house, eliminating the uncertainty of using third-party labels with unpredictable lead times.
#1: Sustainability
Sustainability and environmental awareness were already popular prior to the pandemic, but now they’re even more so. Given recent data indicating that customers value sustainability (in fact, 73 percent of consumers are prepared to pay more for eco-friendly packaging), choosing recyclable, ecologically friendly ways is becoming increasingly important. Customers make purchase decisions based on brand alignment with their beliefs, according to research, and environmental protection is a key priority for many individuals. Since customers are becoming more aware of a company’s beliefs and priorities, solutions for re-usability and recycling are becoming increasingly important for brand perception.#2: Brand Experience
Sustainability is clearly the way to people’s buying trends, Consumers are increasingly stating and demonstrating that packaging has an influence on their happiness with acquired items and their purchasing decisions. According to poll findings, the following are the most significant considerations to consider before making a purchase: 65 percent of materials can be reused; 68 percent of designs are environmentally benign; and 65 percent of materials can be recycled (68 percent ). As a result, using reusable or ecologically friendly materials is critical to brand image, as is avoiding a sense of wastefulness or negligence.#3: Supply Chain Versatility
We’ve all felt the consequences of the supply chain’s numerous interruptions as a result of the pandemic. The capacity to adapt quickly and flexibly to customer needs and industry changes has become a sought-after fundamental skill in the industry. As a result, several firms have invested heavily in solutions that will assist them in fulfilling demand. While it may appear to be a significant initial commitment, investing in a solution that allows for logistical adaptability is a solid investment that pays
off in the long run. According to research, the following trends are implicated in logistics performance:
- E-commerce Ready
- Quickly Adaptable
- Cost-effective
- Designed for Digitization