Label Design

Packaging and Labels as Advertising: More Effective than Digital Advertising?

Packaging and Labels as Advertising: More Effective than Digital Advertising? Effectiveness of Digital Media When thinking of digital media, so many examples can come to mind. This is simply because we are bombarded with advertisements from the moment we open our eyes to the minute we go to sleep. Now, it seems impossible to escape […]

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Trends in Labeling

Trends In Labeling   Back to Basics Simple and bold labels seem to be making a comeback. These designs are effective because it limits the work the eye has to do in order to see what you’re trying to sell. By keeping your branding clear and concise you are able to eliminate the background print

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Natural Wine Labels

Natural Wine Labels Should you buy a wine based on the label alone? If the wine in question is a natural wine, the answer is more than likely yes.  Natural wines tend to stand out on wine store shelves for their distinctive label designs.  From whimsical animals, cartoon characters, imagined city skylines, and creative photographic

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Want Your Customers to Stick With You?  Extend the Life of Your Labels With These Tips

How to Make Your Label Stick (With Your Customer) Nothing lasts forever.  It’s a fact of life. And labels are no exception.  Labels that peel or lift over time can damage your brand image, reducing your product’s perceived quality and making your customers wonder if what’s in the package or bottle is really worth the

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What Should Your E-Juice Labels Look Like?

All About E-Juice Labels E-juice labels may seem overwhelming at first, but they’re a lot less intimidating if you can nail down these guidelines: Your E-Juice Label should be the right size Your brand’s personality is always important, but typical e-juice labels are pretty small. With such little real estate available on your e-juice bottle,

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US Department of Agriculture Label Guidelines

USDA Food Label Guidelines The United States Department of Agriculture has strict guidelines for labeling, and for good reason. These guidelines are meant to protect consumers from misleading or vague ingredient listings and claims. However, the label approval process can be extensive and arduous. FSIS, the Food Safety and Inspection Service, has provided a list

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Does Your Product Need Tamper Evident Labels

Does Your Product Need Tamper Evident Labels Almost 40 years ago in the 1980’s “over the counter” medications did not require tamper evident labels. Now in the 21st century circa 2019, whether companies make prescription or non-prescription pharmaceuticals, furniture, electronics, food products and everything in between, their products include some form of tamper evident labels.

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