Table of Contents Water-Based Pigment Inkjet Technology Water-based pigment inkjet technology has rapidly gained popularity in recent years due to its many advantages over dry toner, liquid toner, and UV inkjet technologies. Let’s take a closer look at the benefits of water-based pigment inkjet technology in comparison with the other three technologies. The most obvious […]
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Table of Contents Gravure, Flexo, and Digital Printing: Which Method is Best for You? It is indeed tough to decide which printing method would suit your project. Gravure, flexo, and digital printing have their benefits and drawbacks, making them difficult to choose from. In this blog post, we’ll look at varied printing methods that would
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Table of Contents Print Your Own Labels vs Professional Label Print Today, companies are required to bring new solutions frequently to stay abreast of the changing consumer behaviors and market fluctuations. Likely, when it comes to printing your own labels, label printing companies are highly recommended to keep bringing new printing solutions since the old
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Protective Packaging: Is it Right for your Business? Health and safety are top considerations for many businesses, especially now with mounting concerns for one’s well being. With this rising trend, protective and tamper-evident packaging are becoming more popular for many consumer products in the food, cosmetic, and medical manufacturing industry. Preventing products from harmful contaminates
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What Is Food Packaging? Food packaging began with canned foods nearly 200 years ago before the introduction of paperboard and glass containers. Technologies like polymer chemistry have brought us the new innovations we are seeing on the market like flexible packaging and rigid plastics. With packaging moving towards biodegradable and eco-conscious alternatives food packaging is
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Speed and Quality With ArrowJet Aqua 330R When it comes to label printing quality is of utmost importance to many. Because of this, many are foregoing print speed to ensure that the quality of their prints continues to be consistent for all of their products. What if you didn’t have to choose between efficiency and
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The Food Packaging Industry: Overall leaving all marketing and promotional opportunities our packaging has, the packaging you choose is meant to protect your product. The packaging machinery industry alone focuses on labeling and packaging profiting nearly $450 million in 2020, just in the United States alone. This is due to the improved downstream demand that
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What is Interactive Packaging?: This new technology realizes that the product isn’t the only factor consumers utilize to decide on purchasing behavior. Its goal is to involve the consumer with a memorable, deeper experience that stimulates familiarity and ultimately brand awareness. This type of branding allows consumers to experience a new understanding relationship with the
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What is Brand Awareness: Brand awareness is the extent to which consumers are familiar with the distinctive qualities or images of a particular brand. The degree of consumer recognition has important effects on consumer decision-making. It influences which brands enter the consumer’s consideration set and ultimately influences which brand is selected from that subconscious set.
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