Breaking News: Arrow Systems Partners with BUSINESSWARE to Transform Digital Printing Across Greece & Cyprus

Arrow Systems, Inc. is excited to announce a strategic distribution partnership with BUSINESSWARE, marking a major milestone in expanding high-performance digital printing solutions across Greece and Cyprus. This collaboration comes at a time when both markets are experiencing accelerated growth in label and flexible packaging demand, particularly within food, cosmetics, pharmaceutical, and private-label segments. With rising production requirements and increasingly strict regulatory standards, converters in the region are actively seeking advanced, compliant, and profitable digital alternatives and Arrow Systems is stepping in with the perfect solution.

In an engaging conversation, Mr. Shaan Patel, Director at Arrow Systems, Inc., and Mr. Spyros Lavranos, Head Business Executive at BUSINESSWARE, shared their insights on why this partnership matters and how it will reshape the region’s print landscape. 

“One of the core strengths of this collaboration is the depth of expertise BUSINESSWARE brings to the table” , Said Mr. Shaan Patel said, “BUSINESSWARE brings more than fifteen years of experience in Memjet technology and digital printing, along with strong expertise in materials and application workflows, providing a solid technical foundation for supporting converters across Greece and Cyprus.”

This long-standing technical competence makes BUSINESSWARE the ideal partner to introduce ArrowJet’s advanced solutions to the region.

Mr. Spyros Lavranos highlighted, “The markets in Greece and Cyprus show increasing demand for cost-efficient production, regulatory-compliant materials and stable digital workflows, making ArrowJet’s water-based pigment technology a strong fit for current and emerging converter needs.”

The evolving dynamics of the market, noting how converters in Greece and Cyprus are increasingly shifting to short-run, on-demand, customized production. According to recent industry data, digital label printing volume in Southern Europe has grown by over 15% annually, fueled by SME expansion, private-label growth, and rising consumer expectations around brand differentiation. Mr. Shaan added.

Shaan emphasized, Our Arrow Systems’ flagship technologies including the ArrowJet Hybrid Series and the ArrowJet 800M wide-web digital press are built precisely to support this transition.

Spyros provided an on-ground perspective, calling this partnership “timely and necessary,” especially as local converters demand faster output, safer materials, and more efficient workflows. 

He emphasized that regulatory pressure for safer packaging is rising rapidly. With food and beverage products accounting for more than half of the region’s label production, Swiss-compliant water-based pigment inks have become essential rather than optional. Spyros underscored how ArrowJet technology aligns with this shift, offering unmatched print safety without compromising sharpness, durability, or speed.

The conversation also highlighted the strengths of Arrow Systems’ hardware lineup, starting with the ArrowJet Hybrid Series, which integrates inline priming and varnishes a major advantage for converters seeking streamlined production. Shaan noted how this feature removes multiple manual steps from the workflow, reduces waste, and creates consistency across long and short runs alike. 

Spyros agreed, adding that such automation is exactly what converters in Greece and Cyprus need, especially since many operate in compact facilities with high-pressure production schedules.

Both leaders also spoke about the transformative potential of the ArrowJet 800M, a 25-inch wide-web pigment inkjet system designed for industrial-scale flexible packaging and specialty print applications. Spyros highlighted how this single platform opens doors to entirely new revenue opportunities, allowing converters to expand into pouches, sachets, and large-format packaging markets previously limited by equipment constraints. The ability to print wide, fast, and with water-based pigment technology places the ArrowJet 800M in a category of its own for converters looking to scale profitably.

Shaan emphasized that this partnership is not just about introducing new equipment it’s about creating a future-ready ecosystem. With rising demand for variable data printing, personalization, and fast turnaround times, converters need tools that deliver both agility and compliance. ArrowJet systems offer high-resolution output, durable pigment-based performance, and a workflow designed for modern market demands. 

During our discussions, it became clear that Arrow Systems is not simply a machine manufacturer but a company deeply focused on materials, coatings and overall cost reduction for converters, offering a complete ecosystem rather than a single piece of equipment.

BUSINESSWARE also operates a dedicated Service and Support Center in Cyprus, ensuring converters across the region receive fast, reliable technical assistance and ongoing operational guidance.

“With Arrow Systems, we are not just expanding our product portfolio. We are expanding what’s possible for converters in our region. These technologies will help businesses innovate, compete, and grow.”

In closing, Mr. Spyros expressed his enthusiasm for what lies ahead, “With Arrow Systems, we are not just expanding our product portfolio, we are expanding what’s possible for converters in our region. These technologies will help businesses innovate, compete, and grow.”

Mr. Shaan Patel echoed this optimism, “This partnership marks the beginning of a new era for digital printing in Greece and Cyprus. We are committed to empowering converters with the tools they need to thrive.”

Together, Arrow Systems and Businessware aim to equip converters in Greece and Cyprus to operate at global production standards while unlocking stronger margins and diversified revenue streams. As part of the collaboration, the two companies plan to organize technical presentations and informational sessions to introduce the ArrowJet platform and its capabilities to the local market.

As this collaboration takes shape, both companies are confident that converters in Greece and Cyprus will experience a new benchmark in speed, safety, quality, and performance. This distribution partnership stands as a bold step forward in bringing advanced digital printing technology to two rapidly growing markets setting the stage for long-term innovation and sustainable business growth.