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Paper-Based Pouches

The Rise of Paper-Based Pouches: A Greener Future in Packaging

Why the Packaging Industry is Shifting

Did you know that the global flexible packaging Market is expected to exceed $300 billion by 2028? And yet, nearly 40% of that packaging is still based on non-recyclable plastic films. As eco-consciousness grows among consumers and regulations tighten, the industry is being pushed to rethink its materials. Plastic, once the go-to for convenience and cost, is now a symbol of environmental harm.

But there is hope. One solution is quietly gaining momentum and reshaping the packaging narrative: paper-based pouches.

The Problem with Plastic Films

Traditional plastic film packaging, while lightweight and protective, comes at a steep environmental cost. These plastics are often single-use, difficult to recycle, and can take hundreds of years to decompose. In landfills and oceans, they contribute to a growing waste crisis. Moreover, many eco-conscious customers are now avoiding plastic-wrapped products altogether.

Brands are left grappling with the question: How do we maintain packaging quality without harming the planet?

Paper-Based Pouches: A Sustainable Solution

Paper-based pouches offer an eco-friendly alternative that aligns with both environmental goals and modern branding strategies. Made primarily from renewable paper sources, these pouches are:

  • Biodegradable and compostable
  • Often recyclable
  • Perceived as more natural and premium by consumers

They also provide a printable surface ideal for branding, storytelling, and eye-catching shelf appeal.

Why ArrowJet is the Smart Choice for Paper Pouch Printing

If you’re looking for packaging that’s both eye-catching and compliant, ArrowJet Aqua Hybrid Pro M has you covered. Paired with our proprietary Arrow SafeGuard Paper, it delivers a solution that’s not only high-performing but also sustainable.

What really sets ArrowJet apart is our water-based pigment ink technology. ArrowJet Inks are Swiss-compliant, food-safe, and perfect for food and pharmaceutical packaging, ensuring your products stay protected while looking great on the shelf.

Backed by a suite of global certifications—FDA, BfR, FSC, PEFC, and ISO standards—this solution is built for brands that care about quality, compliance, and the environment.

Arrow SafeGuard Paper is heat sealable, recyclable, and offers excellent moisture and grease resistance—making it ideal for everything from pouches and sachets to wraps, sacks, and laminated bags.

Types of Paper-Based Pouches

There are several types of paper pouches, each tailored to different needs:

  • Flat Pouches: Simple, cost-effective pouches great for lightweight or single-use products.
  • Stand-Up Pouches (Doypacks): Popular in food and snack packaging, offering shelf stability and visibility.
  • Gusseted Pouches: Feature side or bottom gussets to hold bulkier items or increase capacity.
  • Zipper Pouches: Equipped with resealable closures for convenience and product longevity.
  • Window Pouches: Include a plastic-free transparent window to showcase the product inside.
  • Barrier Coated Pouches: Incorporate eco-friendly coatings for moisture, grease, and oxygen resistance.

These formats are increasingly used across industries, including food and beverage, cosmetics, pet care, and household goods.

The Impact of Water-Based Printed Pouches

Water-based ink technology is revolutionizing how paper pouches are printed. Unlike solvent-based inks, water-based inks are:

  • Non-toxic and low-VOC, making them safer for both the environment and workers
  • Compatible with compostable and recyclable paper substrates
  • Capable of producing high-resolution prints with vibrant colors

This sustainable approach to printing not only enhances the overall eco-value of the packaging but also supports cleaner production processes and compliance with increasingly strict environmental regulations.

Real Brands, Real Adoption Stories

Nestlé: Pioneering the Shift

Nestlé replaced plastic wrappers with recyclable paper packaging for its YES! snack bars across Europe. According to a Nestlé spokesperson:

“Our goal is to make 100% of our packaging recyclable or reusable by 2025. Paper-based packaging is a major step in that direction.“

Unilever: Plastic-Free Ambitions

Unilever tested paper-based detergent pouches for its OMO brand in Brazil. Their packaging lead shared:

“The pilot aims to explore how far we can push innovation in reducing plastic. Paper is one of the most scalable solutions.“

Colgate: Brushing Up on Sustainability

Colgate rolled out paper-based packaging for its Smile for Good toothpaste in Europe. The brand cited:

“Consumer demand for sustainable packaging is stronger than ever. Switching to paper aligns our product with that expectation.“

The Challenges to Overcome

While paper-based pouches are promising, the switch isn’t without obstacles:

  • Barrier Protection: Paper lacks the moisture and oxygen resistance of plastic. Brands often need to incorporate bio-based coatings or laminates.
  • Cost: Initial production and development can be pricier than plastic.
  • Machinery Compatibility: Some packaging lines must be retrofitted to handle paper substrates.

Despite these challenges, the long-term benefits and brand loyalty gains make the investment worthwhile.

How All Brands Can Make the Switch with ArrowJet

Transitioning to paper packaging may seem daunting, but ArrowJet makes it easier than ever. With high-speed digital inkjet printing technology, ArrowJet enables:

  • On-demand printing for various paper substrates
  • Compatibility with barrier-coated and laminated papers
  • Reduced waste and faster turnarounds
  • Custom branding with vivid, water-based eco-friendly inks

Whether you’re a startup or a multinational brand, ArrowJet offers scalable solutions to take your packaging from plastic to paper without compromising quality or speed.

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Conclusion:

The rise of paper-based pouches is more than a trend—it’s a movement toward a sustainable future. As brands like Nestlé, Unilever, and Colgate show, making the shift is not only feasible but beneficial. With partners like ArrowJet, it’s also simpler than you think.

Ready to rethink your packaging? Make the sustainable switch with ArrowJet today.

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