What Should Your CBD Labels Say?

Cannabidiol (also commonly referred to as CBD) is used for a wide range of treatments and remedies. Some people use it to address anxiety issues that they’re experiencing, while others use it to relieve insomnia or stress. Because of that, these products have become wildly popular over the last few years. But if you’re selling some of your own, there are a few key things about CBD labels that you should be aware of before moving forward.

Breaking Down CBD Labels

Generally speaking, you have just as much freedom with your CBD labels as you would with any other type of product packaging… at least as far as the design is concerned. Your label is still one of the first things about your product that a customer will actually see, so it’s always essential to design one that captures their attention in a way they won’t be able to look away from. Having said that, there are a few requirements that you’ll also have to meet by the nature of the unique product that you’re selling. If you’re going to be selling CBD-infused products for health and beauty-related purposes, for example, the Food and Drug Administration requires the following:

• The information on your label – including any claims that you make – cannot be “false” or “misleading” in any way. In other words, your product needs to actually do whatever you say it can.
• You also need to provide information that not only includes a statement of the number of contents but also your name and place of business, material facts, ingredients, any applicable warning or caution statements and more.
• That information must be properly displayed on the label in a location where people can easily find it. To put it another way, you cannot attempt to hide something like a caution statement in the fine print.
• Your label must not be in violation of the Poison Prevention Packaging Act of 1970.

Regardless of the type of CBD-infused product you’re selling, you also need to be clear that your labels cannot make any “therapeutic or medical claims.” If you include information on your packaging that indicates your product treats some type of disease, prevents a medical condition or otherwise “affects the structure or any function of the body” in any way, the FDA may decide to classify it as a drug. This means you’ll have to follow even more stringent requirements than you already do, which is likely a situation you would want to avoid if you can. Finally, be sure to research any location-specific laws about CBD labels and other product packaging in the precise area of the country that you’re living in. Some states (like California) have their own unique rules when it comes to selling nearly anything to people who live there, let alone CBD products. Do your due diligence, because this is absolutely one of those situations where the cost of getting it wrong is far too severe to take lightly. If you’d like to find out any additional information about CBD labels, or if you just have questions that you’d like to discuss with someone in a one-on-one capacity, contact us today and we’ll be happy to help you get started!