Know Your Product
Half the battle in designing and printing labels for your products is knowing that product and what it will need to thrive in a competitive market. The product itself may have specific needs as far as packaging. This could include waterproof adhesives and labels for products that may come in contact with condensation, rain, or sweat. The last thing you want it for people to remember your label because the ink bled and smudged your art or your design stuck to their hands. Another issue many designers might not think about is UV resistance. Will your product be in the sun at all? If so, you may want to consider how the design would look if the sun fades it and makes it unrecognizable. Resilience and UV durability is extremely important. If your product will be handled frequently, you are absolutely going to want to make sure that it can withstand the test of time and being held, moved, and knocked around. These are just the basics when it comes to thinking about your labels.
Know Your Audience
This task can be as simple as it sounds or incredibly difficult when it comes to the design best suited for your product. If you’re looking to entice the older buyer, nostalgia is a big hit. Base your designs off of older album art or anything that your audience may have come in contact with in the “good ole days”. This principle can and should be applied to any audience you may wish to target. Is your audience younger? Pinterest is an incredible resource for finding trendy and youthful designs to base your own product logo or label off of. A lot can also be said for a more modern/simplistic design. You are able to show what your product really stands for and you’ll have the ability to transcend age and demographic. How you should decide to do this is entirely up to you.
Know Your Printer
Not all printing companies are the same. When we talked about ink bleeding and labels falling apart, this could be your reality if you don’t choose wisely. The time and effort you put into making sure your labels are true to your brand and audience can be rendered completely useless if they are not printed correctly. You are absolutely going to want to do your research here and ask for samples from many different companies. Once again, you are going to be looking for quality and resilience. Handle these samples in anyway you can imagine your product being used. Leave it out in the sun, immerse it in water, and knock it around. Make sure that it withstands the test of time.
Pulling Attention to Your Business
Last but absolutely not least is the idea of pulling attention away from bigger brands that may have a large pull in your potential client pool. Your product needs to stand out around every other person or company who may be trying to do exactly what you are. Labels absolutely are that pull you need. Research shows that 76% of buying decisions are done in the store. This means that simply by having an enticing label, you can pull customers from bigger brands by letting your label speak to who you and your company are and what you are trying to sell. It also helps to know that there has been a huge sway in the consumer market for supporting smaller businesses. Even though the buyer may not know your product personally, if it looks like a million bucks, they will be heavily inclined to buy.
Knowing your business and audience is an easy task when you’ve be working with this product, and those who are likely to buy it, since you started this endeavor. We hope this article helps to simplify what can be seen as a daunting task. Labels are truly the bridge between the hard work you have been putting into your product and the audience you wish to reach. In today’s market, that can be nerve wracking when you think of products you may be competing with. If you stay true to your brand and who you are as a company, your labeling choices can give you the opportunity to cut through other sellers and show your audience who you really are.